The Pros Closet is a reseller of lightly used high-quality bicycles. They buy, sell and trade used bicycles and bicycles parts, stocking them with thousands of unique SKUs. Previously only had an eBay storefront, the new e-commerce store had to feature multiple different types of products and appeal to their clientele.
Along with the creative director at Pointer, we came up with a simplified colour scheme that would appeal to the customers. We updated the brand style to reflect the higher price point, keeping the font clean with a bold style. Considering that the clients' decision would be based on the condition of the bicycle, we had to ensure that the images were large and easy to navigate.