Cali White is a seller of their own teeth whitening products as well as other popular teeth whitening brands. They were looking for a modern E-commerce solution and a youthful site which would appeal to millennials.
Their brand identity was very important, therefore our team was inspired by California's light, beachy and youthful spirit. To incorporate these aspects, we applied soft rounded edges, squiggly lines, bright tones and lively photography.
