Cali White is a company known for their teeth whitening products and have most recently created an e-commerce site to sell them. Their goal was to attract millennials with the youthful design of this website, which they achieved through modern E-commerce solutions.
We had a great time working with such an exciting branding project. Our team was inspired by California's light, beachy and youthful spirit to create their logo. We applied soft rounded edges that represent curves of waves on the seashore as well as squiggly lines reminiscent of palm trees waving in warm breezes off our shoreline all while staying true to bright tones representing sunsets over crystal clear waters near our coastlines and lively photography capturing those playful moments where friends are laughing atop sandy beaches or frolicking through crashing surf up next against golden cliffs.
